[color=blue][color=green]
> >There's always a market for beer for people who don't like beer.[/color]
>
> This is pretty much the reason for Anheuser-Busch's success. They
> have (correctly) determined that there are a *lot* of people who
> don't like the taste of beer, or at least don't like it all the time.
> So they successfully market a beer that tastes barely like beer -
> little malt flavor, little malt aroma, and bittering at 9 IBU.
> --[/color]

I don't think that it is because they necessarily don't like the taste of
beer, few have had much real beer to taste. I think it is a "spiral of
banality" that they are caught in. They made beer that was light for
economic reasons and promote it as needing near freezing temperatures like
it is some kind of advantage. Now they keep making it lighter and lighter
to make it less and less tasteful, because without some taste, it is
horrible. The idea is to make an "alcohol delivery system" that anybody
can choke down if it is cold enough. At some point it is no longer beer,
but a malt based beverage - Zima and such.

In my attempts to make swill, I found the use of malt to be a problem.
Getting very low final gravities with malt is difficult. I am willing to
bet that the "low carb" beers on the market now are mostly corn syrup.
--
Dan Listermann

Check out our E-tail site at [url]www.listermann.com[/url]

Free shipping for orders greater than $35
and East of the Mighty Miss.


"Oh, Guess" <dSHOVEYOUR@LOUSYSPAM.net> wrote in message
news:3f502a43.789997605@news.qwest.net...[color=blue]
> On 29 Aug 2003 14:55:41 -0700, [email]mike_lyle_uk@yahoo.co.uk[/email] (Mike Lyle)
> wrote:
>[color=green]
> >timvanhoof@gmx.net (Tim Vanhoof) wrote in message[/color][/color]
news:<1g00kwv.17kvnrx77v1hcN%timvanhoof@gmx.net>...[color=blue][color=green][color=darkred]
> >> R R <newnovelann@yahoo.com> wrote:
> >>
> >> > In Merseyside England, 7,000 pints of fake Carlsberg were seized.[/color][/color][/color]
Here's my[color=blue][color=green][color=darkred]
> >> > question, where did the guy get the recipe to mimic Carlsberg beer???
> >>
> >> And why did he want it???[/color]
> >[/color]
> Nobody You Know
>[/color]